Local Richmond VA SEO Results
Richmond SEO Increases Sales for Local Businesses
Attract local customers to your website through search engines like Google. By utilizing search engine optimization (SEO), any local Richmond business can make sure their listing is on the first page of the search engine results, putting their info in front of people who are searching for their products and services. Get more business and connect to customers when you use SEO as part of your marketing strategies. Call Big Oak SEO at 804-741-6776 for more information.
The Search Engines
Your potential customers, and even current and past customers, use websites like Google, Yahoo and Bing to find businesses, products, services, phone numbers, locations, etc. Your website is an extension of your business in an online environment so being found in the search engines is akin to customers driving past your store or finding you in the Yellow Pages. It makes sense to make sure your website is easily found! To find out if SEO would be right for your business, call Big Oak SEO at 804-741-6776 or email us.
Yellow Pages or Search Engine Optimization?
All businesses have to be smart with their advertising and marketing budgets and put funds into opportunities that will bring more business and more exposure. Advertising in the Yellow Pages, once a must for local businesses, is now less important than being to the top of the search engine rankings as more customers go online to find information. In May of 2007 Microsoft’s Chairman Bill Gates, speaking at the company’s Strategic Advertising Summit, told attendees he thought the age of the print directory was almost over saying, “…within five years, yellow page usage amongst people under age 50 would drop to near zero”. And the trend of people going online to find businesses instead of picking up the print version of their local Yellow Pages continues.
To combat this, many of the companies who publish Yellow Pages phone books also have websites that they will list your company on, in conjunction with the print listing. These Yellow Pages companies do a lot to promote their online directories yet still most people “Google” to find out about a product or find a business to hire. If your company is deciding where to invest your marketing dollars, look into what search engine optimization can do for you.
Local Search Engine Optimization
With SEO, you can target many of the words people would use to find your company. For instance, customers could search for your glass repair business using terms like “residential glass repair in Richmond,” ” Richmond emergency glass door repair,” “Richmond Virginia windshield repair” or “custom glass cutting in Richmond VA.”
With each concept, you have the potential of attracting different types of customers looking for your different products/services. Using SEO, you can have a page on your website about each of your products/services, target the right types of terms, and deliver local customers to your site to find out about your business, contact, and buy from you. Instead of paying hundreds of dollars a year for one Yellow Pages listing, consider investing that money in search engine optimization and expand your business.
How Do You Know If It’s Working?
Many local business owners are unable to know if their sales are increasing due to the Yellow Pages, unless they have a special phone number that is only in their Yellow Pages ad. With free online tools like Google Analytics you can see stats on how many visits your site is getting, what pages are popular, if people are placing orders through your shopping cart, etc. Online tools and tracking can show you the positive return on your investment you are getting from your website and SEO.
When you optimize your website for local results, your company:
- 1. Gets customers who are looking for what you’re selling.
- 2. Attracts local, Richmond customers – You’re targeting customers who are buying in the Richmond area, not customers in Nevada or New Hampshire.
- Limits the competition – You’re going up against other local businesses or national businesses who are selling in your market, not every company in the country that sells what you’re selling. Reducing your competition keeps costs lower and gets you seeing results faster.
SEO is right for your business: B2B or B2C; product- or service-oriented. Call Big Oak SEO in Richmond at 804-741-6776 or email us at contact@bigoakinc.com.
Be Found on Other Websites Too
The internet brings a lot of potential. Using SEO not only means your main website will be found in the Google results but your company name can be found elsewhere as well. Your blog can be found for the blog posts you are writing and the company videos you post on Youtube can be found. And there are other opportunities for your company to gain exposure and have online users find your website. If bloggers are talking about your company, if your restaurant is reviewed in the paper and that review is published online, if you sponsor a charity event and information about your company is posted by the event organizers – these can be found online as well. All of these have the potential of being found by searchers, spreading the word about your business, and sending traffic to your website.
A small investment could mean a large return in sales and customers. Learn more about how SEO could work for your business by calling 804-741-6776 or emailing Big Oak SEO at RichmondSEO@bigoakinc.com.
